// Sainsbury’s launches new loyalty initiative Nectar Prices
// The supermarket giant is offering up to half price on 300 products to member’s of its Nectar loyalty scheme
Sainsbury’s is offering customers up to half price on hundreds of products in stores and online as part of its new loyalty initiative, Nectar Prices.
From today, members of the supermarket giant’s Nectar card scheme will have access to greater discounts on some 300 items, including Nescafe Gold Blend instant coffee and Heinz Baked Beans.
The latest addition to the loyalty scheme will rival Tesco’s Clubcard which offers lower prices to cardholders as well as allow them to collect points to convert into rewards.
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Chief executive Simon Roberts said: “We are delighted to launch Nectar Prices, which will help millions of our customers save more on every trip to Sainsbury’s.
“There is much more to look forward to, we will keep refreshing Nectar Prices and increasing the variety of products on offer.
“It gets better, Nectar customers who shop in store with SmartShop will receive extra personalised value with Your Nectar Prices, bringing them the best prices on their favourite products.
The new pricing proposition will not be available in the supermarket’s local format, concessions or petrol stations.
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