Morrisons has posted another quarter of like-for-like sales growth as the supermarket group said its value focus, fresh food offer and convenience expansion helped it trade through a fiercely competitive market.
The grocer said group like-for-like sales rose 2.2 per cent in the 13 weeks to 26 April 2026, marking its fourteenth consecutive quarter of growth.
Total sales increased 1.7 per cent to £4 billion, while underlying EBITDA for the first half climbed 5.7 per cent to £323 million.
Morrisons said its vertically integrated model and fresh food deals helped drive strong performances across key seasonal events, including Valentine’s Day, Mother’s Day and Easter.
The supermarket also pointed to further momentum online, with Morrisons Now delivering double-digit sales growth during the quarter.
Its convenience rollout also continued at pace, with 30 new Morrisons Daily franchise stores opened in Q2. That takes the total number of openings in the first half to 52, with the grocer saying it has plans for hundreds more in the years ahead.
Morrisons’ loyalty scheme also gained further traction, with More Card active users rising to 8 million. The retailer said more personalised offers helped deliver record redemption rates.
The grocer also delivered a further £48 million of cost savings during the quarter, taking the total since the start of the programme to £942 million, close to its £1 billion target.
Morrisons chief executive Rami Baitiéh said: “We continued to make good progress against our priorities in Q2. In a highly competitive market, we’re focusing hard on delivering the best value for customers to give them more reasons to shop at Morrisons.
“Against the challenging backdrop, I’m pleased with the performance we have delivered in Q2, a fourteenth consecutive quarter of like-for-like sales growth, underlying EBITDA up, strong improvements in customer experience in our supermarkets, cafés and online with significant increases in net promoter score, good further progress with our cost saving programme and market share on an improving trend.”
Baitiéh said trading conditions remained “highly competitive”, but added that Morrisons had made an encouraging start to the third quarter.
He said the supermarket had “strong plans in place” to make the most of the World Cup and Father’s Day.
“While more recent international news creates some grounds for optimism, we continue to monitor the impact of input inflation very closely and we remain committed to doing whatever we can to help keep prices down for customers,” he added.
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