Whole Foods Market UK has partnered with the Quality Food & Drink Awards as it looks to help more small food and drink producers secure retail listings.

The natural and organic grocer has become the official sponsor of the 2026 Small Producer Award, with the partnership designed to give emerging UK brands greater visibility, commercial support and access to buyers.

Now in its 48th year, the Quality Food & Drink Awards has refreshed its identity for 2026 and continues to recognise products, brands, retailers and suppliers across the retail and foodservice sectors.

As part of the partnership, Whole Foods Market UK will lead a dedicated Small Producer judging day, reviewing products shortlisted from the first round of judging before selecting Gold, Silver and Bronze winners.

Products will be assessed on innovation, quality, provenance and standout market potential.

Gold winners will have the opportunity to be listed in Whole Foods Market’s UK stores, with the potential for multiple listings where products meet the retailer’s criteria.

Silver winners will receive coaching calls and commercial guidance from Whole Foods Market UK’s team, while Bronze winners will gain enhanced visibility, recognition and exposure through the awards.

Quality Food & Drink Awards brand director Atma Hyett said: “Small producers are often the driving force behind some of the most exciting innovation happening across food and drink.

“Through this partnership with Whole Foods Market UK, we are creating a platform that not only recognises outstanding quality but also provides meaningful commercial opportunity and development support for emerging brands, truly bridging the gap between award recognition and retail growth.

“Whole Foods Market UK has an incredible reputation for championing quality-led, purpose-driven producers, making them the perfect partner for this initiative.”

Whole Foods Market UK head of marketing Izzie Peskett added: “Whole Foods Market UK are thrilled to be able to be lead sponsor of this year’s Small Producer Award for the Quality Food & Drink Awards.

“We always aim to champion small, challenger brands. This award, and the prize we are offering for winners, is the perfect opportunity for us to meet even more new suppliers and give them a helping hand in their own plans for growth.

“We’re already excited to see who will enter and cannot wait to find the next big brand to grow with us.”

The Quality Food & Drink Awards 2026 are open for entries now, with a final closing date of 26 June. Entries submitted before 12 June will receive a reduced entry fee.