M&S has launched its latest summer campaign as part of its Eat Well Play Well initiative, in partnership with the home nation’s Football Associations.
The retailer‘s campaign stars a number of the leading female players from across the four nations, alongside returning fan favourite Ian Wright, and represents the latest step in M&S Food’s partnership with England, Scotland, Cymru and the Northern Ireland National Football Teams.
As the Women’s World Cup nears, M&S has also reintroduced its nationwide ‘Follow the Flower’ campaign in stores, encouraging consumers to choose healthier options.
M&S Foodhalls will promote the initiative in-store, using yellow sticker signage and offering engaging experiences for customers, including selfie stands and kids’ puzzle sheets.
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The campaign follows in the wake of recent research conducted by the retailer that revealed healthy eating is a growing priority with 30% of families looking to eat healier ib the approaching months.
In response, M&S recently announced it had dropped or locked the price on over 50 Eat Well products to support customers in choosing a balanced diet.
M&S food and hospitality marketing director, Sharry Cramond: “With a summer of football ahead of us it was the perfect time to supercharge our Eat Well, Play Well partnerships with the home nations football teams, show our differentiation to other retailers through the partnership, and really focus on our Eat Well healthy options in store,”
“As well as championing women’s football this summer, our main aim is to help families eat healthier. Through the advert, Ian explains our Eat Well proposition and how easy it is to ‘Follow the Flower’ in store for healthier choices.”
England legend, Ian Wright said: “Growing up, no one taught me about healthy eating and learning what was and wasn’t healthy came later to me in life. That’s why I’m delighted to be working with M&S Food again on their Eat Well, Play Well campaign.”
“It’s a topic close to my heart and this campaign is all about making healthy eating as easy as possible.”
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