Waitrose and Saatchi & Saatchi have launched a marketing campaign for the premium grocer’s new Japan Menyū range.
The campaign has been built on its brand promise of ‘Food to Feel Good About’, and puts the retailer’s quality and great tasting products at the heart of the creative, showcasing how the new range caters for customers and their busy lives.
One of the ads highlights that the Japan Menyū range is ‘Good for a midweek quickie’, while another’s messaging focuses on the dishes as ‘Good news for tired cooks’.
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The series of ads will feature across print, audio, digital, display, LFDOOH and OOH, delivering a campaign with numerous touchpoints.
Waitrose customer director Nathan Ansell said: “Our new Japan Menyū range is hugely exciting for all of us here at Waitrose, so what better way to mark the launch than with our first campaign with the brilliant team at Saatchi & Saatchi.
“Our new campaign makes a statement that can’t be missed by our audiences, whether that’s on the tube, on a digital screen or through the ad they hear on the radio.
“Our brand promise of Food to Feel Good About, which we launched a year ago, remains at the heart of this campaign, and our Japan Menyū range is most definitely something that our customers can feel really ‘good’ about.
“From a midweek meal, to a Friday night dinner on the sofa, our customers certainly won’t be disappointed with any of the new dishes.”
Back in May, John Lewis selected Saatchi & Saatchi as its new creative agency following a two-month review of its ad account.
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