Gymshark signed Megan Thee Stallion as its first celebrity ambassador in a multi-year partnership spanning marketing campaigns and online and in-store shopping experiences.

The British activewear brand launched the partnership with ‘Megan Does Gym’, a campaign featuring the rapper training alongside women from its fitness community.

Shot by photographer Jack Bridgland, the campaign sits within Gymshark’s wider ‘We Do Gym’ platform and focuses on strength, confidence and individuality.

The partnership will include dedicated shopping experiences on Gymshark’s website and across its retail locations, allowing customers to buy the outfits featured in the campaign alongside Megan’s favourite products from the brand.

The news marks Gymshark’s first move into celebrity ambassadorship, adding a music star to its roster of athletes and fitness personalities.

Megan has regularly shared her fitness routines on social media, covering weightlifting, Pilates and high-intensity interval training. The campaign draws on those workouts, featuring weight sessions, medicine ball exercises and her “Stallion Kicks”.

Megan said: “Fitness has become such an important part of my life. I’m a big believer that working out has a powerful impact on your physical and mental health.

“We all approach fitness differently, so I just want to encourage everyone to find the best routine that works for them, show up consistently and take on the gym with confidence.”

The campaign brings Megan together with existing members of Gymshark’s community, putting women’s training at the centre of the launch.

The shopping element extends the partnership beyond advertising, connecting the campaign to products available through the brand’s ecommerce and physical retail channels.

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