// Gymshark launches first North American marketing campaign as its expansion continues
// The retailer is launching the campaign across social media platforms Facebook, Instagram, TikTok and Snapchat as well as TV
As it continues with its US expansion plans, Gymshark has launched its first targeted North American marketing campaign.
The activewear retailer’s chief brand officer, Noel Mack, told The Drum that the campaign’s purpose was to educate US consumer’s on what made the brand special and less about brand awareness, which was already high.
The campaign, titled “United We Sweat” features a number of athletes that represent the diverse Gymshark community, while also highlighting the importance of supporting the different ways people train.
UFC heavyweight champion Francis Ngannou stars in the campaign alongside trainer Austin Dotson and American footballer George Bamfo, swimmer Haven Shepherd, powerlifter Lya Bavoil and Black Girls Ruck. It is narrated by the author of the Running Fat Chef blog.
The retailer is launching the campaign across social media platforms Facebook, Instagram, TikTok and Snapchat as well as TV.
Gymshark opened its first North American office in 2019 followed by its first warehouse in July 2021 and now, it is reportedly looking to open three more warehouses in the next 12-months.
In the future the retailer is planning to extend its US marketing reach by creating “hyper-local” campaigns based on local fitness communities instead of maximum reach.
“United We Sweat” was created by the strategy firm Ultra Brand Studio, which has previously worked with Nike and EA.