JD Sports has unveiled its new global flagship store on the world-famous Avenue des Champs-Élysées in Paris.
The sporting retailer said its new store will house the biggest brands and latest launches from JD’s long-term brand partners including Nike, adidas, New Balance,Asics, The North Face and On Running, as well as featuring the brand’s latest innovations in digital technology and merchandising.
Located at 118 Avenue des Champs-Élysées, the group said the store’s design and layout has been carefully crafted to “provide an immersive shopping experience”.
The opening comes as JD Sports looks to capitalise on the Paris Olympic Games, kicking off this July, with a summer of major sporting events expected to drive wider interest in sportswear.
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Last month, the retailer maintained its full-year profit guidance as it made “good strategic progress” despite the market “remaining challenging”.
Total sales for the sports giant edged up 3.6% to £10.5bn in the 53 weeks to 3 February, with like-for-likes up 4.2% and organic sales jumping 8.4%.
JD Sports chief executive Régis Schultz said: “In our FY24 financial year, we outperformed the sportswear market, reflecting the strength of our business.”
It said trading at the start of the new financial year has so far been “in line with expectations” despite the market “remaining challenging”.
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