Frasers Group is set to open two new Sports Direct flagships in London’s Westfield shopping centres as it continues the roll-out of the brand’s elevated stores.
The sports retailer will open a 29,000 sq ft store at Westfield London in White City and a 28,000 sq ft location at Westfield Stratford next year.
Frasers said the new stores will both feature “cutting-edge retail experiences” and compliment Sports Direct’s flagship on Oxford Street.
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Managing director of sports Ger Wright said: “We are incredibly excited about the launch of these new flagship Sports Direct stores, which are a testament to Frasers Group’s unwavering commitment to elevating the retail experience for sports enthusiasts across the city and the UK.
“These new retail spaces also reflect our commitment to providing our customers with unparalleled access to the best sports retail experience.
“Our Oxford Street flagship will remain the main beacon of our brand in London, while these new locations will further enrich the sports retail landscape, offering unique and immersive shopping experiences.”
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