Sports Direct introduces Ramadan podcast

Sports Direct
// Sports Direct creates podcast to help Muslims achieve their fitness goals while fasting during Ramadan
// Running until 1 May when Ramadan ends, the podcast series covers exercise plans

Sports Direct has launched a Ramadan podcast to support Muslims who are achieving their fitness and sporting goals while fasting.

The series will guide listeners on how to navigate training through Ramadan safely.

Running until 1 May when Ramadan ends, the podcast series covers exercise plans, wellness tips, mental preparation and finding balance.

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Timed to release throughout Ramadan just before sunset to coincide with breaking the fast, the weekly episodes “will help runners slow down and reflect, allowing them to explore the spiritual and physical elements of their run”.

Set to a steady tempo of 120bpm, the backing track aims to encourage runners “to move mindfully and allow them to be at their personal best, rather than beat their personal best”.

The series is hosted by British taekwondo athlete and pundit of the 2020 Tokyo Olympics, Lutalo Muhammad.

Each episode will feature a different British Muslim guest star, including Haroon Mota, founder of Active Inclusion Network, journalist Fadumo Olow, rugby player Zainab Alema and actress Zoha Rahman.

“We all know that coaching throughout Ramadan is about listening to the physique and making selections primarily based on wellbeing, not data, in order that’s why we beloved the thought of making one thing that might have tangible advantages for the Muslim group,” Sports Direct chief advertising and marketing officer, Beckie Stanion said.

“The podcast displays our ambition to speed up equality and inclusivity in sport, so we hope this evokes and empowers Muslims to coach safely this Ramadan.”

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