// Sports Direct is releasing three adverts for Christmas, featuring some of sport’s biggest names
// The 20-second adverts are set to launch on November 4 and will be rolled out across TV and social media
Sports Direct is releasing a trio of adverts as part of its 2022 Christmas campaign that feature some of sport’s biggest names.
The 20-second adverts are set to launch on November 4 and will be rolled out across TV, social media and in-store screenings with flagship TV spots during the launches of I’m a Celebrity and Gogglebox.
The Frasers Group-owned retailer‘s latest Christmas ad “Give Me Football”, features Eric Cantona, Thierry Henry, Mason Mount, Declan Rice, Jarrod Bowen, Emma Hayes, Gabriel Jesus, and football commentator, Clive Tyldesley.
The three adverts are:
• Eau de Footie – Mason Mount and Eric Cantona get up close and personal with a new fragrance that is sure to find its way into stockings this year.
• Family dinner – turkey’s off the menu at this not so typical Christmas dinner with Eric Cantona, Thierry Henry, Emma Hayes, Gabriel Jesus and Clive Tyldesley.
• Directa – Sports Direct’s take on a smart home hub voiced by Eric Cantona also starring West Ham duo, Declan Rice and Jarred Bowen.
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“As we head into an extremely exciting period, building up for both the World Cup and Christmas, we wanted to celebrate notable festive traditions with a comedic football spin,” Sports Direct, chief marketing officer, Beckie Stanion said.
“We wanted to create something that would surprise and delight our consumer.
“The adverts continue to celebrate the Sports Direct brand purpose; championing the legend in everyone, through the powers of sport.
“Whether you are a pro on the football pitch or taking charge of the Christmas feast, it is a time to come together and make this season your best one yet, either on or off the pitch.”
