Swiss sneaker giant On has signed artist FKA Twigs as its new creative partner for its new training vertical as the retailer continues its expansion into apparel.
The running specialist has teamed up with the British singer and dancer, who will help design a new clothing and footwear collection and will serve as the face of the launch in August.
The training line will include sports bras, crop tops, T-shirts and sweatpants, as well as a version of On’s recently launched Cloudtilt sneakers designed by Twigs.
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She will also design a second Spring/Summer 2025 training collection, which will include a brand-new sneaker silhouette.
Twigs will be the retailer’s first non-professional athelete ambassador since its launch in 2010, joining a roster that contains the likes of Kenyan long-distance runner Hellen Obiri and rising Tennis stars Ben Shelton and Iga Świątek, who led On’s push into tennis footwear.
On co-chief executive Marc Maurer said: “As a disruptor across dance, music, creativity and movement, FKA twigs inspires us to remember that training can take shape in different forms – whether it’s at the gym or in the studio.
“Our entrance into the training space will take On to the next level. We hope to bring a functional and innovative approach to training footwear and apparel, much like we’ve done within the running space.
“In collaboration with FKA twigs, we want to create revolutionary, high-performance training gear.”
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