// Swiss running specialist On is set to open its first UK flagship next month
// The store will serve as a seasonal hub for the local running community while boating the latest retail technology
On is opening its first standalone European store next month in London’s West End.
The Swiss running retailer will occupy a three-story, 860 square feet store, located at 169-173 Regent Street, which will open on February 10.
The store will serve as a seasonal hub for the local running community with the lower ground floor of the store housing a flexible space for panels, workouts, and events, including a pop-up bar.
On the top floor, shoppers will experience the latest in retail technology, including a high-spec wall carrying every model and size spanning nearly the floor’s length and height that has hidden gait-cycle analysis technology- meaning shoppers only need to run a few strides to get instantly matched with the best shoes for their running style.
The London store will also present the retailer’s full range of women’s and men’s collections for the first time.
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On co-founder David Allemann said: “Swiss Engineering means for us loving technology and the natural world. In our store on Regent Street, we have combined both innovatively and surprisingly.
“With technology and innovation at the forefront, On London will empower shoppers to engage with our brand in an entirely new way. The focus lies on our community of runners, outdoor enthusiasts, and everyday explorers.”
The UK store opening follows On’s first global retail store in New York which opened back in 2020 and its London pop-up last year.
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