// Gymshark regent street will open next month
// The activewear giant’s first flagship will include a sweat room, a Joe & the Juice and a hub to host podcasts, panels, Sunday brunch clubs and more
Gymshark has revealed that the doors to its highly anticipated flagship store at 165 Regent Street will open on Saturday 1st October.
The gym wear giant‘s first-ever permanent bricks-and-mortar 18,000sq store will feature a sweat room, pro brench where experts will offer up fitness advice and more.
The retailer said that while the store will sell Gymshark merch and apparel, it will be “a place for our community to experience the essence of Gymshark”.
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In a statement, the business said, “despite many forecasting the death of the high street and bricks & mortar in retail, we don’t buy into that.”
“We’re bullish on its future and we are determined to prove it. So, in December 2021, we announced that we would be taking over 18,000 square feet at 165 Regent Street.
“Since then, we’ve been working tirelessly to create a store that will live long in the memory for all those that come to visit. The store was also designed and built with sustainability at its heart, in line with our commitment to the communities we operate in.”
READ MORE: In pictures: Why Gymshark has opened its ‘Deload’ barbershop
The flagship will feature ‘The Sweat Room’ – an interchangeable sweat studio operating from the store, offering an regular rotating programme of classes for the Gymshark community, while the space doubles up as a “stage” for bigger events.
The retailer said it will offer around 30 classes per week (15 signature sweat classes, five interchangeable flexi classes), five community sessions (gifted to our charity partners), four Open Gym sessions (for the team to train/content creation) and a Sunday Brunch event with a guest professional each week.
The store will also house ‘The Pro Bench’ – a bar where its experts will be able to impart their fitness advice to the conditioning community.
Anyone will be able to book 25-minute appointments with an in-store professional on disciplines ranging from personal training to advice to mindset.
Gymshark has said that the ‘The Hub’ section of the store will be space that its community that can mould, change and evolve to host podcasts, panels, workshops, screenings, live streaming, Sunday Brunch Clubs and more.
It is designed to speak to different communities, whether hyper-local, domestic or international and will cover a variety of topics, staying ahead of our community’s interests and predicting future trends in conversation.
The space will host the community, customers, schools/universities, press, athletes, and guest speakers, with the ability to hold anywhere from single digit to 30 people – with the ability to grow into a flexible retail space for events of 100.
Gymshark has also teamed up with Joe And The Juice to create a space that will offer hot and drinks, sandwiches, protein shakes and exclusive products.
Chief executive and founder Ben Francis said: “I keep having to pinch myself that we’re going to have a flagship store on one of the most prestigious streets in the world. And now, we have an opening date, it’s all getting very real.
“The team have done an absolutely incredible job creating a store like no other and the experiences are going to be unbelievable. But what I’m most excited about, especially after the past couple of years, is that we get to hang out with our amazing community on a daily basis. I cannot wait.”
