// Fabletics is opening the doors to its first UK store this month
// The 2,400 sq ft store spans across two floors and will offer size-inclusive ranges across its women and men’s collections
The activewear retailer Fabletics, co-founded by actress Kate Hudson, is opening its first UK store on London’s Regent Street this month.
Described by the brand as an “experiential pop-up,” the store will integrate the retailer’s digital roots with a technology-driven approach to offer an omnichannel experience.
The Fabletics store will be equipped with the brand’s Omnisuite and Omnishop technology, designed to seamlessly link online and retail activity for VIP members and associates to create a frictionless shopping experience.
The OmniShop technology will allow shoppers and Fabletics VIP members to request a different size or colour, check stock, and engage in styling tips, all without leaving the fitting room.
Alongside this, touchscreens with a quizzes will be displayed throughout the stores to help customers decide which styles best suit their needs and preferences.
The London store marks Fabletics 72nd worldwide and aims to enhance the customer experience by allowing consumers to “touch, feel and engage with the brand”.
The store spans around 2,400 sq ft across two floors and will offer size-inclusive ranges across its women and men’s collections.
Gerrit Müller, president international at TechStyle Fashion Group, said in a statement: “London is the ideal city to open our second European retail location. The UK is our top market in Europe, with some of our most passionate and loyal VIPs living in and around London.
“Our experiential pop-up shop will provide the best selection of Fabletics’ active-lifewear for both men and women, one-of-a-kind in-store experiences and outstanding customer service. We greatly look forward to continuing our European retail expansion and making our home for the next 14 months at one of London’s most iconic shopping destinations, Regent Street.”
The Fabletics Regent Street Store will launch with a soft opening on November 18, and a private VIP member shopping event on November 25, ahead of the official grand opening that will take place on November 26-28.
Across the official grand opening, Fabletics will also be offering exclusive in-store classes hosted by leading London barre studio Define London.
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