// On running opens a 4,000 sq ft pop-up store at Liverpool One
// Featuring all the latest On gear, the space will also host group runs, yoga for runners, coffee club, DJs and more
Swiss sportswear retailer On has opened its first-ever pop-up outside of London at Liverpool ONE.
Until 4 June, ‘The Monster Den’, which can be found in a 4,000 sq ft space on Lower South John Street, will highlight community, connection, and “the joy of running”, through both its product offering and via an extensive programme of events.
Directly responding to consumer demand from On’s “substantial Liverpool fanbase”, the Liverpool One pop-up is designed with the brand’s enthusiasts in mind.
It said the space “has been created for the community to come together to discover, shop and engage with the brand.”
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Collaborating with local running clubs and groups including 2-Step Collective, Dockside Runners and Laces Out Studio, On will run a series of events in the pop-up space, including group runs, yoga, movement classes, coffee clubs, and live DJ performances featuring talent from local music station, Svara Radio.
‘The Monster Den’ takes its name from On’s Cloudmonster shoe, with the pop-up spotlighting the product that aims to deliver maximum comfort and style, without sacrificing performance.
The Liverpool space also allows customers to learn about On’s cutting-edge technology, and try on exclusive performance running shoes as well as a selection of SS23 clothing.
On UK & Ireland marketing lead Lauren Wilks said: “It is so exciting for The Monster Den to have launched at Liverpool ONE this weekend, and we can’t wait to connect with the Liverpool community, where we have such an enthusiastic fanbase. Imagined as a concept store meets community hub, ‘The Monster Den’ is designed to be a unique, playful space, and together with Liverpool ONE, we’re delighted to have been able to bring this to life.”
At the start of the year, On opened the door to its first UK store on London’s Regent Street, which it said serves as a seasonal hub for the local running community with the lower ground floor of the store housing a flexible space for panels, workouts, and events, including a pop-up bar.
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