Decathlon has posted a rise in sales as it hailed 2023 as a transformative year where it laid “strong foundations for the future”.
The sportswear giant said it delivered a “robust performance” despite the impact of high inflation and a slowdown in consumer spending as revenues grew 4.4% to €15.6bn (£13.38bn) on a constant currency basis.
When adjusted for exchange rates, sales were up 1.15% to €15.6bn for the full year ending December 31, 2023,
Digital sales accounted for 17.4% of the group’s revenue, up 0.7% on 2022.
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Decathlon chief executive Barbara Martin Coppola said: “In 2023, businesses around the world operated within unprecedented circumstances. At Decathlon, we chose to use this moment to act and to transform. We laid many foundations for the future and I am pleased with the result that we achieved. This is a testament to the dedication and commitment of our teammates.”
“In 2024, with our new ambition and fresh brand launched, we have set Decathlon on a strong trajectory to build happier, healthier societies by Moving People Through the Wonders of Sport.”
Coppola added that she was “particularly proud of the significant reduction” in CO2 emissions, “while maintaining (revenue) growth” for the group she has been managing since the beginning of 2022.
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