// Gymshark to open its first ever pop-store in Covent Garden, London
// The opening date is February 28 and will operate until March 29
Gymshark has revealed the opening date of its first-ever high street presence with the opening of a pop-up store in Central London.
According to a blog post on its website, the first retail-focused store for the online gym and active wear retailer will open on February 28.
Dubbed GymsharkLDN and located in Long Acre, Covent Garden, the pop-up store will operate until March 29.
READ MORE: Gymshark funding round to value it at £500m
The store will feature Gymshark’s specialist gym clothing range alongside experiential offers, such as in-store fitness classes.
“For four weeks, we’re bringing our URL to IRL with our very first retail-focused store,” Gymshark said in its blog post.
“Expect to find the shop refreshed with new releases every week… and you can bet that you’ll get the first glimpse right here at Gymshark Central.”
While the store is open to all and entry is free, registration will be required for any of the fitness classes.
Gymshark is regarded as one of the fastest growing online retailers and last year was valued around £500 million amid talks of a fresh round of funding from new investors.
In 2018, it recorded £18.1 million profit on the back of £103.2 million in sales.
Social media has been key to its success, especially Instagram, where it connects with influencers to promote its clothing items.