Lush returns to Covent Garden with new store housing festive pop-up

Lush is set to return to Covent Garden after a decade with a new store, set to open November 3.

Initially, the ethical cosmetics retailer’s store will serve as an exclusive festive pop-up, with a space of 255 sqm, but by Spring 2024, the store plans to expand by an additional 176 sqm to incorporate the brand’s Lush Spa.

The timing of the new store coincides with the Christmas shopping season, enabling shoppers to grab their favourite festive items, including the best-selling Snow Fairy collection.

According to Lush’s sales data, one Snow Fairy product was sold every 5 seconds in the UK during the 2022 festive period.


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Lush UK&I Property Director Ellen Peters said: “We’re thrilled to be returning to the historic market and now vibrant retail hub of Covent Garden. In keeping with the market’s heritage when flowers, fruits, vegetables, roots and herbs would have been sold, we’ll bring our local, handmade, products made from fresh ingredients.

“Our new store, set in a fantastic listed building with entrances from both Long Acre and Floral Street, will give our customers the unique shopping experience that they want and deserve. We’re excited to accommodate our Lush Spa concept within this space and look forward to providing an oasis of calm within central London where our customers can slow down to speed up.”

Last week the retailer landed itself in hot water after a “boycott Israel” sign was seen hanging on the window of one of its Dublin shops.

The company suggested one of its staff members was responsible for the message at the Henry Street store.

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