Holland & Barrett is investing more than £4m into its women’s health offer as it kicks off a new wellness campaign to raise awareness of women’s health issues.
It comes as the retailer has launched a three-year ‘Own Every Day of the Month’ campaign, which aims to educate consumers on women’s health issues, such as endometriosis and menopause.
The health retailer has trained 600 employees to become women’s health coaches, who will offer personalised support for a first period, the menstruation cycle and menopause.
Holland & Barrett has also launched a free nurse helpline to support women’s health needs and break down stigmas.
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It said the campaign is aimed at “democratising access to trusted support, closing the research gap, enabling health equity and leading in product innovation with women’s needs in mind” after research from the retailer found that 60% women said there was a need for better access to healthcare and information.
Holland & Barrett wellness solutions chief executive and chief transformation offer Tamara Rajah: “Women’s health has been under-served for too long. While we have championed better support for menopause for over 50 years, there has remained a gap in awareness and support for wider hormonal and menstrual health.
“Being on every high street, we are ideally placed to normalise conversations around women’s health for women of all ages, from periods to fertility, endometriosis and more, then to perimenopause and menopause.
“In doing so, we can support the health system and the national women’s health strategy, helping to break down stigmas and taboos around these topics and make sure every girl and woman knows of the available support.”
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