// Superdrug is investing in 25 new stores this year, expanding its bricks-and-mortar retail footprint
// The venture is expected to create over 570 jobs nationwide
Superdrug has unveiled plans to invest in 25 new stores this year as it looks to expand its bricks-and-mortar retail footprint.
The venture is expected to create over 570 jobs nationwide, which the health and beauty retailer said would create a “seamless customer experience, providing vital support for high streets and local communities.”
The investment is part of its Online + Offline platform strategy to deliver its omnichannel ambitions, driven by continued strong performance figures.
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This has already included the opening of new stores in the Washington Gallery and Falkirk Retail Parks in February and last month’s launch of the biggest Superdrug in Scotland at Braehead.
A further three “best-in-class” stores will be opening soon in Dublin Dundrum, Manchester Trafford Centre and London Brent Cross, with more stores in the pipeline for later this year.
The larger stores will also offer customers an extensive range of beauty treatments, as well as access to essential healthcare services through pharmacies and nurse clinics.
As part of its plans, Superdrug will also be refitting 70 stores through a series of updates that will include the installation of new shop fronts, fully recyclable signage, and improved flooring and ceiling tiles made from bio-soluble mineral wool, clay and starch.
The shops will have energy-efficient LED lighting, as well as new floor layouts and an upgraded fascia and internal signage.
Chief executive Peter Macnab said: “Recent years have seen seismic changes in our sector, and constantly evolving customer expectations. An investment of this scale demonstrates our resilience in the face of continuing social and economic challenges, but also our confidence and commitment to our customers and communities.”
Superdrug property director Nigel Duxbury said: “High streets and retail parks are the beating heart of our communities and an essential part of our economy. Our investment in bricks-and-mortar will help us continue to stretch, shape, and deliver for our customers in the future, as well as helping transform communities into vibrant places to live, work and shop.”
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