// Superdrug boss Peter Macnab hailed a “tremendous” Christmas at the health and beauty retailer
// Like-for-likes surged during the 5 weeks to 31 December
Superdrug celebrated a “tremendous” Christmas as like-for-likes jumped 16% on the back of customers returning to stores.
The retailer, which has more than 800 UK stores, said footfall was higher in December and weekly transactions were 19% above 2021. It had its best trading week ever in the week before Christmas.
Superdrug flagged strong performances in fragrances, beauty services, such as piercing, and cosmetics, where sales were back at pre-pandemic levels.
Its own brand makeup range Studio London, which it launched in November, twice outsold its next best-selling line.
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Sales of the retailer’s own brand ranges across were up 20% across the board in December following a price freeze on 5,000 popular lines
Superdrug CEO Peter Macnab commented: ‘We had a tremendous Christmas at Superdrug. Our commitment to accessibility means that customers continue to come to us for the very best in high street value, at a time when affordability really matters.
“Our continued investment in stores, market-leading digital progression and innovation in own brand has driven increased sales and market share growth.
“I’d like to thank all of my colleagues for all of their hard work in bringing such a fantastic and competitive offering to shoppers.”
The health and beauty retailer said that its integrated offline and offline experience better served customers’ needs and said its marketplace, which launched in November, helped drive a strong sales performance.
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