Boots is looking to “bring a high street quality shopping experience” to the airport with a new On the Go concept store.
It has introduced the first-of-its-kind at Belfast International Airport. Designed with a new layout featuring clearly defined quick-find zones, the Boots On The Go store aims to offer more convenience for shoppers who are travelling.
A click & collect service will be available, with a more than 15 beauty brands debuting in the airport. This includes Sundae, Daise, Byoma, Medicube and HABI skincare, alongside popular Korean beauty brands such as Beauty of Joseon, Biodance and Anua.
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Boots’ vice president of London & travel division Julie Murphy said: “We’re proud to bring our first new Boots On The Go concept to Belfast International, designed specifically for customers on the move. From trending beauty brands to essential travel products, these stores offer a carefully curated range, making it easy and enjoyable for customers to browse and find everything they need before they fly.
“We know customers want great value when travelling, so we’re committed to offering a wide variety of deals and promotions, alongside competitive pricing in our stores, so passengers can shop with confidence while on the go.”
The retailer has been expanding its beauty-only concept, with the first beauty-only store outside of London opened in Bristol last month.
Furthermore, Boots is not the only retailer looking to its travel estate for growth. Retail Gazette spotlights five retailers that have boosted their investment in travel retail during recent times.
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