Boots is set to open its first-ever beauty-only store inside Battersea Power Station later this year.
The 11,200sq ft beauty studio will showcase over 250 brands across cosmetics, skincare and haircare, as well as several new UK-exclusive brands and ranges from diverse and female-owned brands.
The new location comes as Boots continues to invest in its beauty halls and advisors across its UK portfolio.
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The investment has helped to boost the retailer’s market share for nine consecutive months, with the category delivering 18% growth year-on-year in the three months to 31 May 2023.
Boots beauty director Paul Niezawitowski said: “Our new Beauty showcase solidifies Boots’ position as the UK’s number one beauty destination and marks the latest innovation under our ongoing beauty reinvention programme.
“Boots continues to prioritise investment in providing a market-leading beauty shopping experience and this new beauty-only concept not only allows customers to be the very first to try new brands and products but also provides a platform to launch new services that we know our customers will love.”
The retailer unveiled its new updated beauty hall inside its Westfield White City branch earlier this year, opening on the same day that Sephora launched its debut store on the floor above.
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