// Boohoo to open debut pop-up retail experience in central London
// The store will showcase the latest collections and newest arrivals
Boohoo is set to open its first ever pop-up in London to showcase its spring season collection.
The online retailer will launch the pop-up retail experience on Great Portland Street, central London from March 25 to March 26.
Boohoo said the store will showcase the latest collections and newest arrivals. From popular premium tracksuits to trending transitional pieces, consumers will be able to purchase in real time, available to shop in multiple sizes.
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A range of services will also be offered to customers to provide them “with the best possible shopping experience”.
This will include personal styling sessions with Georgie Gray, offering professional advice for each individually curated look and a beauty corner offering blow dry’s and brow treatments.
Customers do not need to register to attend the Pop Up Shop, they can simply arrive at 6-10 Great Portland Street during the opening times to be given entry.
