// Allbirds appoints names chief financial officer
// Mitchell is an experienced finance executive in the retail industry and joins Allbirds from Gymshark
Allbirds has named Gymshark’s former vice president of finance and insights, Annie Mitchell as its new chief financial officer.
Prior to her work at the activewear giant, Mitchell spent a decade in various finance roles at Adidas, most recently as senior vice president of finance of Adidas North America
Effective from 24 April 2023, she will succeed Mike Bufano as finance boss of the footwear retailer, who will step down after two years in the role in May to “ensure a smooth transition”.
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Mitchell joins the business as it looks to rebound from a lacklustre 2022.
“We know we disappointed in 2022 — we are taking decisive action to drive change and improve performance,” according to March 9 investor presentation materials.
“The year came to a challenging close, with results below our expectations due to both execution and macro challenges. We need to improve performance, and are announcing a new transformation plan to reinvigorate the business with an emphasis on profitable growth,” said co-founder and co-chief executive on an earnings call.
Last week Allbirds posted fourth-quarter revenues of £69.5m, down 13% year on year.
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