// Gymshark has appointed Laurent Madelaine as its first chief supply chain officer
// He will be responsible for the smooth running of Gymshark’s sourcing, supply chain and logistics
Gymshark has named Laurent Madelaine as its very first chief supply chain officer.
Madelaine will be responsible for the smooth running of the fitness giant‘s sourcing, supply chain and logistics.
He will also oversee Gymshark’s quality control and sustainability strategy, ensuring the brand sources product from the right places to make the best product.
He joins the retailer after more than five years at Lacoste, the past three of which he served as executive vice president of operations.
While there, he was responsible for overseeing manufacturing, sourcing, supply chain -including logistics & distribution – and sustainability, as well as being part of the executive committee.
Prior to Lacoste, he also held roles at Sears, Carrefour and Tesco.
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Madelaine joins an ever-growing list of senior appointments at Gymshark over the past year.
Mat Dunn was hired from Asos as chief financial officer back in September, The Very Group’s Carly O’Brien was named vice president for marketing in June, while it hired Tate & Lyle’s Laura Hagan as chief people officer last month.
Madelaine said: “I’ve long been an admirer of Gymshark and what Ben and the team have built in such a short space of time. However, as soon as I met Ben, I was immediately impressed by the combination of humility and ambition.
“The parallels between my and Gymshark’s passion for community were instantly evident. I’m incredibly excited to play my part in making Gymshark the most iconic British brand on the planet.”
Gymshark founder Ben Francis said: “We’re committed to creating the best possible product, but it absolutely has to be sourced from the right place. Laurent is the perfect person to become our first ever chief supply chain officer.
“His sourcing experience, which has taken him all over the world, combined with the importance he places on community makes him an incredible addition to the team.
“And his expertise within both retail and fashion will bring an invaluable new layer to our supply chain. I can’t wait to see what he brings.”
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