Gymshark has officially opened a permanent space in Selfridges London which sees the luxury retailer become the activewear giant’s first-ever wholesale partner.
The partnership follows the success of Gymshark’s Regent Street flagship, which opened its doors in October 2022 as well as the recent news of its Westfield Stratford City store, set to open this summer.
Customers will be be able to shop the brand in Selfridges London (Womenswear Body Studio, Level 3 and Menswear Designer Street Room, Level 1), Trafford & online.
The Gymshark spaces, which appear in both the women’s and men’s departments, feature a selection of mainline products, popular best-sellers, and exclusive limited-edition ranges, including the new everywear collection, its first premium athleisure range.
Selfridges will be the only place to purchase the everywear collection with exclusivity until early- mid April.
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Gymshark chief brand officer Noel Mack said: “When we were in the early stages of planning what will be one of our most exciting launches ever, everywear. We realised we had to launch it somewhere equally exciting. That’s why it’s amazing to reveal that this first line will exclusively launch at the UK’s most prestigious retailer, Selfridges, both online and in-store.”
“Up until this point, Gymshark has quite literally only been available directly from us, whether on Gymshark.com or at our flagship store in Regent Street – so this serves as not only an incredible way to launch our exciting new capsule collection but also marks our first ever foray into the world of wholesale. It’s a huge milestone for us and I can’t wait for our community to be able to properly touch and feel the everywear collection.“
Selfridges Director of Menswear & Womenswear Bosse Myhr said: “We are delighted to welcome Gymshark to Selfridges, enhancing our selection of brands and providing our customers with access to cutting-edge activewear. The synergy between Gymshark’s commitment to innovation and Selfridges’ dedication to delivering unique retail experiences makes this collaboration a perfect fit.”
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