Decathlon has introduced a discount for Blue Light Card holders, which gives frontline workers money off their purchases.
The sports retailer is giving those who work in the NHS, social care, ambulance, police, fire and rescue a 10% discount on a curated selection of its products.
The retailer said it represented the business’ “unwavering commitment” to support the resilience and dedication of key workers and armed forces, providing them with significant savings on top-tier sports and wellbeing essentials.
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Decathlon UK head of B2B Chrysanthe Rukebesha said: “We are delighted to partner with Blue Light Card in expressing our gratitude to the essential workers who form the backbone of our society.
“This initiative solidifies our commitment to inspire and support those tirelessly serving the community through the transformative wonders of sport.”
Blue Light Card COO Andrew Collins added: “We are really proud of our latest partnership with Decathlon. As our members continue to navigate the cost-of-living crisis it remains so important for us to work with our partners to deliver savings on essential items to support mental health and wellbeing.
“We’re grateful that Decathlon continues to show its appreciation to NHS staff and other frontline workers with their latest deal for our members.”
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