// Decathlon opens its first shop in shop in partnership with Tesco
// The retailer entered the Welsh market last year after seeing £2.5 million in online sales from the region
Decathlon has opened its first shop in shop in Wales, in partnership with supermarket chain Tesco.
The 14,000 sq ft store inside Tesco Culverhouse Cross, near Cardiff, sells a combination of sportswear and outdoor sporting goods.
Decathlon announced it entered the Welsh market in 2020 after seeing £2.5 million in online sales from the region. The total number of Decathlon outlets in the UK now stands at 47.
Decathlon Culverhouse Cross store leader Lucia Varone said: “Following the success of our online business in Wales, we’re confident our store will attract new customers. We’re able to offer a range of sports in store, providing a new experience for our customers.
“Additionally, the partnership with Tesco will allow us to speak with customers who might not have shopped with us before, giving us the opportunity to inspire them to lead active and healthy lifestyles.”