// Allbirds plans to double the lifetime of its footwear products with the launch of its new shoe resale program in partnership with recommerce platform Trove
// Allbirds ReRun will launch initially at three Allbirds stores in Los Angeles, Chicago and New York City
Allbirds, the eco-friendly footwear retailer has launched a new resale platform as part of its commitment to sustainability.
Called Allbirds ReRun, the offering will initially give customers at three stores the option of trading in their preloved Allbirds shoes for $20 in store credit. Following the launch in Los Angeles, Chicago and New York City, the initiative will be expanded to additional retail locations.
Products sold through the scheme will be slightly imperfect and “gently used” shoes at reduced price points, starting at $59. ReRun will initially only be available in the US.
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Hana Kajimura, head of sustainability at Allbirds, said: “To create a more sustainable fashion economy, it’s crucial that we take a holistic approach. By launching our trade-in programme, ReRun, we will enable our customers to play an integral role in extending the life of our shoes. We always seek partners who share our commitment to sustainability, and we’re thrilled to work with Trove on our first re-commerce initiative.”
Allbirds Re-run will be operated in partnership with branded re-commerce specialist, Trove.
Andy Ruben, chief executive of Trove, added: “Since its founding, Allbirds has been a global leader in end-to-end sustainability that is raising the bar for the entire retail industry. The company has set a goal of doubling the lifetime of its footwear products and we could not be prouder to partner with Allbirds to power ReRun as the company moves another step forward toward fully circular operations.”
Allbirds said the programme ties in closely with it Allbirds’ Flight Plan series of sustainability commitments that include reducing the brand’s per-product carbon footprint by half by the end of 2025 and cutting it to near zero by the end of 2030. The brand is already a 100% carbon-neutral business through the use of third-party verified carbon offsets.