Primark hires ex-Sephora, Walmart and Tesco execs for advisory board

Primark has hired a trio of new executives to its strategic advisory board.

The fast fashion retailer has appointed ex-Sephora CEO Martin Brok, Additionally, former Tesco and Gap executive Christophe Roussel and ex-Walmart president of digital and chief marketing officer Sona Chawla.

The execs will join a team led by Primark CEO Paul Marchant and chaired by its outgoing finance director John Bason, according to Retail Week.

Primark company Associated British Foods (ABF) initially announced Bason’s retirement as well as the launch of a “newly constituted” strategic advisory board in 2022.


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ABF CEO George Weston described Primark’s new board as a “committee” who were expected to “add value” and bring external expertise to areas that would “be appreciated” by Marchant and the retailer’s team.

Primark revealed today it would expand its click-and-collect service to all British stores by the end of 2025 as its first half profits surged.

Pre-tax profit across ABF soared 37% to £881m while the fashion retailer saw a “significant increase” in adjusted operating profit, up 46% to £508m.

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