ASOS has bolstered its menswear offer with the addition of nine new brands, including Gap, Huf, Stan Ray and Blend.

The online fashion giant said the expansion reflects changing menswear shopping habits, with its own research showing almost 40 per cent of men browse online for clothing inspiration every week.

ASOS said bringing new brands and curated edits together in one place would make it easier for shoppers to move from inspiration to purchase.

As part of the expansion, ASOS has become a wholesale partner for Gap in the UK and Ireland, marking a major addition to its menswear portfolio.

The Gap launch includes more than 100 products, spanning some of the brand’s best-known staples, from denim and knits to relaxed linen co-ords.

ASOS partner brands and flexible fulfilment director Shazmeen Malik said: “At ASOS, we’re known for great wardrobe staples, but we’re also the destination for the latest trends and inspiration.

“Over the last two years, 40 per cent of our men’s branded portfolio has been newly acquired, bringing together trusted names like Gap and Huf alongside a fresh mix of contemporary and streetwear brands.

“It means customers can discover something new while still finding those everyday pieces they know and love.”

The retailer’s expanded streetwear offer is led by brands including Pegador, Huf and Cernucci, with collections featuring bold graphics, statement silhouettes and logo-led pieces.

Stan Ray adds a workwear-inspired edge to the range, offering practical casual styles designed for everyday versatility.

Other new additions include Belier, Capo and BLKVIS, which bring smart-casual essentials and elevated everyday pieces to the platform.

The ranges include textured knits, premium basics, tailored trousers, coordinated sets, linen and crochet pieces designed to work across different occasions.

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