River Island has launched on M&S’ marketplace following a major restructuring of its store estate.
The high street fashion chain is now available through the Brands at M&S platform, joining a growing roster of third-party labels including Hobbs, Jigsaw and Phase Eight.
River Island confirmed the partnership on LinkedIn, describing M&S as “a truly iconic name of the British high street” and said the tie-up would help bring its ranges to a broader customer base.
River Island director of strategic partnerships Sarah Eldridge said: “I’m thrilled to share that today we’ve launched River Island on M&S.com.
“It’s a proud moment to partner with a business that has such a rich legacy. This launch is a strong addition to our growing portfolio of strategic partnerships, helping us reach new customers and meet them where they’re already shopping.
“It’s an important step forward in our 2026 plan, bringing our River Island product to an even wider audience. I’m really looking forward to seeing this partnership grow.”
River Island is continuing to push ahead with its turnaround plan, after securing High Court approval for a restructuring last year. The plan included the closure of 33 stores and rent reductions across a further 71 locations, as the retailer sought to reshape its physical estate and avoid administration.
The retailer reported a £65.3m operating loss for 2024, with sales falling 7.1 per cent to £537m, as it faced rising costs, margin pressure and changing shopper habits.
For M&S, the addition of River Island marks another step in the expansion of its third-party brand offer. The retailer has been investing heavily in fashion and online growth, with its Brands at M&S platform becoming an increasingly important part of its wider clothing strategy.
M&S has previously said partner brand fashion sales online increased 42 per cent in its 2025 strategic report, while Reuters reported the retailer is targeting online to account for around half of Fashion, Home & Beauty sales in the medium term.
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