// Gary Vaynerchuk joins athleisure brand Gymshark as an advisor to the board
// Vaynerchuk will lend his expertise in areas including ecommerce and digital marketing
Gymshark has announced that serial entrepreneur Gary Vaynerchuk is joining the retailer as an advisor to the board.
In this capacity, Vaynerchuk will lend his expertise in areas from ecommerce and digital marketing to business strategy and consumer attention.
This latest appointment comes as Gymshark rapidly expands its global proposition.
READ MORE: Gymshark director and ex-chairman acquires streetwear label Hera
Since opening its US headquarters in Denver last year, it already counts over 100 members of staff in its workforce.
Vaynerchuk is a serial entrepreneur and marketing specialist with a strong following on social media, he currently erves as the Chairman of VaynerX and the CEO of VaynerMedia is considered one of the leading global minds on what’s next in culture, relevance and the internet.
He is also an angel investor with early stakes in companies such as Facebook, Twitter, Coinbase and Uber.
Ben Francis said: “I’m absolutely buzzing to have Gary join us as an advisor to our board. He doesn’t really need an introduction and his presence, counsel and influence will go a long way to helping Gymshark become the global leader we genuinely believe we can be.”
Gary Vaynerchuk said: “I’ve been following the Gymshark story for some time now and have been watching what Ben and the team have achieved in such a short space of time. I’ve no doubt they can replicate the phenomenal success they’ve had in the UK in the US and beyond and I am excited to join their advisory board.”
“There are only a few companies that I’m observing from afar that truly have the potential to be one of the most iconic brands in the world. Ben’s youth and who he is as a human being and his actual ambitions are incredible. Most people never get their because they are too financially driven and not mission, legacy, or reputation driven. I’m excited to be a small part of this journey.”
When asked about the market reports over IPO plans, founder Ben Francis said he was talking to banks and institutions, but that this was more about “learning” than an imminent flotation.
He added, “I wanted to know what the opportunities are for Gymshark, what the options are as we continue to grow.”
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