Thursday, February 21, 2019

Special Feature: Making your email campaigns stand out

Email marketing has become a mainstay for any business aiming to reach out to its customers, holding the potential to cheaply and effectively reach...

COMMENT: Brand licensing shouldn‘t be seen as a quick win for retailers

In 2015, licensed products generated an estimated $251.7 billion USD in retail sales globally. The UK accounted for five per cent of this total,...

Matalan recruits Simon Lee as new marketing director

Matalan has appointed Simon Lee as its new marketing director, poaching him from his role as executive director and head of marketing at US-based...

5 Minutes with Jérôme Cochet, SVP Advertising & Sales, Zalando

Since Zalando was founded in 2008 as an online retailer of footwear, the Berlin-based business has epxanded to include other areas of fashion and...

Estée Lauder updates brand heritage to market millennials

Estée Lauder has laid out plans to market to the next generation of consumers with a collection aimed at social media-savvy clientele. According to...

7 Key ingredients for successful commerce marketing e-mails

Juniper Research released a staggering figure a couple of months back: Global brand and retail spend on digital marketing activities will reach $200bn in...

Shoppers “holding out” for Black Friday

October‘s retail sales were largely flat which could be due to shoppers waiting to see if the goods they want are included in Black...

The small grocers are winning over the nation

Aldi and Lidl have been announced as the world‘s top brands for the hassle-free shopping experience they give customers. One in two families is...

LDO becomes a key destination for London retail

Wembley Park outlet centre London Designer Outlet has become a key retail destination for London, with footfall having surpassed those of key Wembley events.  According to...

MyVoucherCodes.co.uk deal a ‘discounted version‘ of 2015 John Lewis Christmas campaign

This year‘s John Lewis Christmas advertisement is another £7m campaign, and took seven months to film and produce. In response to the heavily anticipated...

Feature Resource

Your guide to thriving in the Amazon era

Surviving the Amazon Effect Amazon’s move into the business-to-business market is having a profound impact on many manufacturers and wholesale distributors—even those that do not...