Marks & Spencer has ventured in cheeky territory with the launch of a new "Love Sausage" in time for Valentine's Day.
River Island has launched a campaign to celebrate the diversity of the modern family.
John Lewis has launched a partnership with Qubist allowing all of its staff to participate in its social media marketing
However, unlike many other giant retailers, Zara doesn't rely on promotional marketing or advertising. So how does it still grow?
Burberry has tapped into the growing market of Chinese luxury consumers with the launch of a brand new Lunar New Year campaign.
A large majority of UK shoppers are mistrustful of social influencers despite young shoppers admitting they are influenced.
John Lewis has once again taken the top spot as YouTube's Chrismas advert of the year.
Poundland has added age restrictions to its controversial "Naughty Elf" Christmas advertising campaign following a backlash.
Sainsbury’s “The Big Night” has been voted this year’s best Christmas advert, according to a study.
Fights have reportedly broken out in Aldi stores as shoppers scramble to pick up a Kevin the Carrot doll.