To support its new campaign, ‘Give it Some Boots’, the retailer will run pop-up ‘Confidence Booths’ across the UK.

The new booths allow people to “stretch their comfort zone through the power of music”. This follows research from the retailer which highlighted 68 per cent of people say music can change their mood instantly and 69 per cent reported singing along boosts their mood.

The research that shows a “striking disconnect” between how people present themselves to how they really feel.

The study of 4000 people highlights that 49 per cent of respondents report feeling confident when in front of other people but struggle with self-doubt or confidence issues privately.

According to Boots, 49 per cent are putting on a brave face at least once a week when everyday life feels overwhelming. This is particularly true in young adults, with more 18 to 24 year olds reporting they appear confident when they are not.

Seven in ten feel no more confident now than they did a year ago and one in five reported feeling less confident now than they did a year ago. Around 83 per cent think that the pressure of daily life has impacted their confidence. Of those who think this 50 per cent believe lack of sleep is a influence while 41 per cent report that the biggest thing impacting their confidence is loneliness or isolation.

Psychologist and broadcaster Dr Linda Papadopoulos, said: “We have become good at looking confident, even when we don’t feel it, but ‘faking it until we make it’ doesn’t necessarily mean someone is being inauthentic. More often, it’s how we cope with life’s demands and keep moving forward, as many of us continue to work, parent and socialise while privately feeling uncertain or overwhelmed.

“Self-doubt is a very human experience and recognising that can be incredibly reassuring. The challenge comes when we compare our own internal experience with everyone else’s external presentation and conclude that we’re the only ones who feel this way.

Boots’ research showed that 47 per cent of people reported a positive mindset helped them to deal with everyday pressures and 39 per cent turn to doing something that brings them joy to give them a boost.

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