// Boots reveals its first ever TV advert for its Advantage Card
// The campaign supports the Price Advantage scheme which allows Boots Advantage Card holders access to instant lower prices on over 400 products
Boots is set to unveil its first ever TV advert dedicated to its Advantage Card, raising awareness for the new Price Advantage Scheme.
Price Advantage allows those who are Boots Advantage Card members to access their favourite products at exclusive instant lower prices, and to date has saved shoppers over £7 million.
Initially introduced with 150 products in stores, last month the scheme expanded onto boots.com and was also rolled out across over 400 products in the health, beauty and baby categories at Boots.
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The new 20 second TV advert is the biggest for the Boots Advantage Card and involves a fully integrated creative and media approach spanning across TV, radio, digital OOH, paid social, and print executions across national press titles & magazines.
Pete Markey, Chief Marketing Officer at Boots UK chief marketing officer Pete Markey said: “Price Advantage was born following customer feedback, with many telling us that they would like to receive immediate benefits through their Boots Advantage Card, as well as being able to save up points and treat themselves in the future. To spread the word, we have invested in our biggest marketing campaign for Boots Advantage Card, with a £3m investment across April and May.
“Having launched at a time where people may be feeling the pinch, the creative idea is centred around the delight Price Advantage brings as its ‘bursts’ with savings that help people get more out of life for less”.