// Boots announces its biggest ever marketing campaign for its Advantage card
// After launching the Price Advantage rewards scheme in Boots stores in January, it will now roll out online and include even more products
Boots has unveiled its biggest ever marketing campaign for its Advantage card in a bid to make it easier for customers to access big savings. The retailer will invest £3 million in the campaign in April and May alone.
Price Advantage, the recently launched scheme at Boots that allows Advantage Card members to access products at exclusive lower prices, initially launched with 150 products in stores and has now rolled out onto the retailer’s website.
The scheme has also been extended to include over 300 additional products, across categories such as beauty, health and baby.
The supporting marketing campaign for the new rollout is the biggest ever for the Boots Advantage Card and involves a fully integrated creative and media approach.
READ MORE:
- Which companies are in the running to take over Boots?
- Boots sales rise as pharmacy steers growth
- Boots IPO “not off the table” if takeover plans flop
Marketing activity will be spread across TV, radio, digital out-of-home, paid social, and print across national press titles and magazines.
Boots UK chief marketing officer Pete Markey said: “Price Advantage was born following customer feedback, with many telling us that they would like to receive immediate benefits through their Boots Advantage Card, as well as being able to save up points and treat themselves in the future.
“The response from the store launch has exceeded expectations and the business has seen positive feedback from both customers and store colleagues.”
Boots Advantage Card members receive 4 points for every £1 spent, regular personalised offers and free access to clubs.
Markey added that Boots’ big goal for the year was to increase its Advantage Card members.
Click here to sign up to Retail Gazette‘s free daily email newsletter
