// Boots introduces further promotions for Advantage Card holders
// Items chosen for the promotion will be highlighted in Boots stores
// Boots is expected to expand the scheme across the year
Boots has launched further discounts on selected products for its more than 15 million Advantage Card holders.
The Price Advantage initiative will be introduced in 2000 stores across the UK.
Advantage Card holders can choose from discounted prices on 150 products, with the selection changing each month.
Items chosen for the promotion will be highlighted in Boots stores, with customers showing proof of membership at the checkout to secure the discount.
Products included in the Price Advantage promotion will be focused across beauty, skincare, haircare, toiletries and baby categories but will not include healthcare.
It will include Boots’ own-brand and No7 products, as well as brands such as Aveeno and L’Oréal.
Boots is expected to expand the scheme across the year, stating that it will get “bigger and better” in the coming months.