// Boots launches “biggest” healthcare campaign to drive awareness of women’s health
// The campaign ‘Our Health Is As Individual As We Are’ follows several women navigating familiar life moments
Boots has launched its “biggest” healthcare campaign ‘Our Health Is As Individual As We Are’ to celebrate women’s health and drive awareness of its healthcare offering.
The ad follows several women navigating familiar life moments with the expert help of the retailer.
The individuals experience period pain, night sweats during the menopause and cough and cold symptoms.
At the end of the ad, the women are shown to be using and accessing Boots’ healthcare offering. The advert closes with Boots’ new tagline ‘With you. For life’.
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Boots has doubled the number of healthcare services it offers in the past three years to 125.
This includes over 15 dedicated women’s healthcare services like the Boots Online Doctor Menopause and HRT Treatment service, which has seen a 235% increase in treated orders in the last year.
Boots chief marketing officer Pete Markey said: “This campaign aims to reaffirm Boots as the leading healthcare business in the UK. Our most recent campaigns outside of Christmas have focused on our beauty offering and have been very successful in terms of shifting perception in that area.
“Now, we want to ensure our customers are aware of the full range of healthcare advice, products and services they can access with us that they might not have known about before.
“This advert is also the launchpad of ‘with you for life’ in healthcare marketing and we think it really encapsulates how we are there for our customers at every life stage.”
As part of the campaign, Boots has expanded its Price Advantage scheme to include a wide range of women’s health products.
It has also launched new training modules for its 4,500 pharmacists that provide information on four key areas of women’s health: periods, fertility, pregnancy and menopause.
Our Health Is As Individual As We Are will run for a period of six weeks, targeting women of all ages going through different stages in their lives.
