Boots poaches TSB marketing boss for newly-created CMO role

Boots Pete Markey covid-19 pandemic TSB
The UK chief marketing officer role is new for Boots
// Boots hires TSB chief marketing officer Pete Markey in the same role
// Markey will join Boots in the new year and lead marketing across UK & Ireland businesses
// He will report into Boots owner Walgreens Boots Alliance’s global chief marketing officer Vineet Mehra

Boots has reportedly poached TSB chief marketing officer Pete Markey to lead in the same role and accelerate its digital transformation.

Markey will join as Boots chief marketing officer in the new year and lead marketing across its UK and Ireland businesses, Marketing Week reported.

He will be responsible for the vision, leadership, strategic direction and performance of Boots’ marketing.


READ MORE: Boots begins offering Covid-19 tests to non-symptomatic people


He will report into Boots owner Walgreens Boots Alliance’s global chief marketing officer Vineet Mehra.

The UK chief marketing officer role is new for Boots, which previously had a marketing director position held by Helen Normoyle.

Normoyle is stepping down from Boots after three years at the retailer, with her future plans undisclosed.

Boots brand and communications director Adam Zavalis is also departing.

Mehra said Markey’s “deep understanding of consumer analytics and innovative approach to engaging with customers” will help take the Boots marketing approach to the next level.

Prior to TSB, Markey held a number of senior marketing roles mainly in the financial services sector.

He was previously brand communications and marketing director at Aviva and chief marketing officer at the Post Office and RSA.

He has also held roles at More Than, Onetel and The AA, having started his career at British Gas.

At TSB, he was responsible for brand, data, analytics, communications, digital, content and sponsorship.

He is also focused on diversity and inclusion and is an executive sponsor for TSB’s inclusion network.

He joins Boots at a time when the retailer is trading through the Covid-19 pandemic and deals with the change in shopping habits.

The retailer is focused on its digital transformation and creating a single view of its customers across channels, with the aim of improving customer experiences.

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