Campaigns for Autumn/Winter collections 2026 are coming thick and fast, and they all seem to have one thing in common – “British Style”.
From classic tartan prints and elegant tailoring to tweed, this year’s Autumn/Winter looks seem to be all about making the classic British look more modern.
Retail Gazette spotlights some of the standout British style moments shaping the retail landscape this year.
Nobody’s Child
Shot in the highlands of Scotland, Nobody’s Child’s latest campaign showcases its Autumn collection for 2026. The line includes tartan skirts and plenty of corduroy.
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M&S
Gillian Anderson, chief compliments officer at M&S, returned for the brand’s autumn campaign.
The campaign celebrated the “shared love of style amongst women” and is the third instalment of its ‘Love That’ brand platform.
Damson Madder
London-based fashion brand Damson Madder, which was only founded in 2020, plays tribute to indie cinema in its Autumn/Winter campaign 2026.
Titled ‘Press Play’, the marketing drive turns the ‘Damson Girl’ into the protagonist of a film.
Ganni x Hunter
The pair unveiled their first limited-edition collaboration today [14 September], which brought together GANNI’s Copehagen look with Hunter’s British heritage.
The line features leopard print and bold colours and includes a protective cover for the GANNI Bou bag, Wellington boots, rain ponchos and rain hats.
Burberry
Fashion house Burberry’s Autumn 2026 campaign recreated the London commute.
It showed Burberry’s models navigating the London Underground during rush hour, while also dealing with the unpredictable British weather.
New Look
New Look’s marketing drive brought the catwalk to the high street.
It showcases its new collection which features a colour palette of deep reds, dark brown, beige and black.
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ASOS
And last but not least is ASOS.
ASOS used their autumn campaign to relaunch ASOS Magazine, which was discontinued in 2019.
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