US denim giant Levi’s has rolled out its latest men’s and women’s collections on M&S.com, targeting shoppers across the UK and Ireland.

The curated range includes womenswear styles such as the 501, Ribcage and Barrel leg jeans, alongside dresses and skirts. The menswear edit features 501, 502 and 511 jeans, as well as T-shirts, hoodies, sweats and non-denim pieces.

Levi Strauss & Co Europe managing director Lucia Marcuzzo said the partnership reflected the brand’s push to meet shoppers across a broader range of channels.

“For us, DTC-first doesn’t mean DTC-only. The strongest brands are those that continue to evolve, find new ways to connect with consumers and show up where they matter most,” she said.

“Marks & Spencer is one of the most respected names in British retail and bringing together two icons with deep heritage and loyal communities feels like a natural fit.

“This partnership is an important step in our ambition to continue building Levi’s as Europe’s iconic premium denim lifestyle brand, while creating new opportunities to reach female consumers through M&S and its trusted community.”

Levi’s joins Lee and Wrangler on the M&S website, completing what the retailer described as the “holy trinity” of heritage US denim brands on its platform.

The launch will be backed by a multichannel marketing campaign spanning digital, social and selected M&S stores.

M&S head of brand partnerships Stephanie Macleod added: “We’re delighted to welcome Levi’s to M&S. Levi’s is a standout addition to the Brands at M&S platform, bringing two icons together in a partnership that celebrates heritage, quality and timeless appeal across both menswear and womenswear.

“With a legacy rooted in more than 150 years of denim innovation, Levi’s brings our customers even greater choice alongside the trusted quality, value and style they already expect from M&S, further strengthening our position as the go-to destination for denim.”

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