As Tesco continues to invest in its fashion proposition, reports suggest it will relaunch the F&F clothing website this autumn.

The move comes just over a year after Tesco brought F&F back online following a seven-year absence. The supermarket is now planning a new-look website designed to offer customers a more modern and intuitive shopping experience.

Retail Week reported that the new F&F website will provide an “inspiring” way for customers to shop the supermarket’s clothing brand, making it easier for shoppers to discover its ranges.

Tesco first relaunched F&F online in May 2025, making more than 2,000 products available through Tesco.com and its grocery and Clubcard app.

The range spans womenswear, menswear and childrenswear, alongside footwear and accessories, F&F Active and Sports, seasonal products, school uniform and exclusive collaborations.

The initial online relaunch followed Tesco’s decision to close its dedicated non-food website, Tesco Direct, in 2018. F&F subsequently remained primarily a store-based proposition, while its clothing was also available through Next until January 2024.

The latest website investment signals Tesco’s ambition to build on the renewed digital demand for F&F and strengthen the brand’s role within its wider online proposition.

The supermarket has previously said the online launch was driven by growing customer demand for greater convenience when shopping F&F, with the retailer also planning to expand the collection available online.

F&F’s online presence has continued to develop since its return, with Tesco currently merchandising the range across dedicated categories including women, men, girls, boys, baby, school uniform and F&F Active.

The website relaunch comes as supermarkets continue to expand their fashion propositions beyond the physical shop floor, using digital channels to increase accessibility, range visibility and convenience for customers.

Click here to sign up to Retail Gazette‘s free daily email newsletter