Nike has named Science in Sport as the official performance fuel and hydration partner of it’s After Dark Tour, a series of seven night-time running experiences taking place globally.
As part of the partnership, Science in Sport will be providing each participant with a race-specific Science in Sport x Nike Race Pack and a limited number of packs will be available to purchase by the general public in the UK, US and Australia.
Dan Lampard, chief commercial and operating officer at Science in Sport, said: “What makes this partnership different is that we’ve started with the runner, not the product.
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“Together with Nike, we’ve created a complete fuelling system around what runners need to prepare, perform and recover at their best.”
He added: “It brings the performance nutrition principles used at the highest level of sport into a simple, accessible experience for tens of thousands of runners across the Nike After Dark Tour.”
The pair will also be launching a co-branded performance nutrition range as part of the partnership. According to Science in Sport, this is the first time Nike has ever created a co-branded nutrition range with a performance nutrition brand.
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