// JD Sports and Nike extends ties with Nike as the first European retail partner for its Connected Partnership loyalty programme
// The partnership offer’s JD Sports customers the chance to access exclusive member-only footwear and clothing
JD Sports has extended its partnership with sportswear giant Nike as the first European retail partner for its loyalty programme.
The partnership offer’s JD Sports customers the chance to access exclusive member-only footwear and clothing when they link their JD and Nike accounts using their apps.
Through linking the two membership accounts, customers can unlock reward bonuses and limited collections, and will also be able to participate in exclusive events.
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The partnership will allow both businesses to share their digital expertise to enhance the customer experience.
“JD and Nike have a long and successful history of working together as strategic partners to bring customers an exceptional product offering and seamless omnichannel experience,” JD Sports chief executive Regis Schultz said.
“This mutually beneficial partnership enhances our strong customer connections through best-in-class retail experiences and early access both in store and online to a select range of additional Nike products.
“This partnership – the first to launch in Europe – amplifies the combined strength of the Nike and JD brands with our shared consumers, by leaning into their behaviour and journeys and creating new, richer and more engaging experiences.
“It provides further opportunity to inspire the emerging generation of aspirational consumers, who can continue to feel confident that they are being offered the very best of Nike products when shopping at JD.”
Nike VP and general manager EMEA, Carl Grebert said: Nike’s brand is amplified when we work with like-minded partners to serve those who love sport. Linking up with JD enables us to further extend the best selection of innovative sport performance and lifestyle footwear and apparel from Nike, with the power of digital and physical retail.
“Connected partnership allows us to know and serve Nike members across the marketplace, however, wherever and whenever they shop Nike. We aim to serve JD members with compelling connected member benefits and distinctive experiences.”
