Re-defining real-time personalisation – What do retailers need to do to stay ahead?

The ability to target customers in real-time with personalised content, which enriches their experience with a brand, is rapidly becoming one of the...

Are catalogues in businesses outdated?

According to a new report, recently released by a direct marketing specialist, one in five businesses believe catalogues to be out-dated. This is...

Most mothers don’t feel represented by brands, research finds

Brands are failing to represent the modern day mother, research has shown. A report conducted by Saatchi and Saatchi and Mumsnet found that...

Competitive intelligence: laying the groundwork for better segmentation and targeting

Digital and traditional channels are evolving at breath-taking speed and – as the core goal of any marketing campaign or activity is to...

Brand managers ‘have their work cut out’ – new research

Retailers in the UK are using a wide array of online marketing channels to push products to consumers, new research finds. Shoppers in...

Mobile set to boost UK advertising

Marketing budgets in the UK will hit £20bn in 2015 for the first time as online advertisement spend continues to rise. Research from trade...

Comment: Promise and Proof

The way a brand presents itself to its customers has undeniably transformed during the past decade. As shoppers, we have become increasingly aware of...

O2 brings ‘Be More Dog‘ campaign to Bluewater

Mobile provider O2 has brought its ‘Be More Dog‘ campaign to Bluewater shopping centre by building a giant ‘unwrapped Christmas present‘ for consumers to...

Top Tips for using digital screens this Christmas

Many retailers will be using digital screens for the first time this festive season. How can they maximise their impact? Matt Cole, Director of...

Loyalty versus loyalty schemes – the paradigm

Over the past few years loyalty has become a tricky subject for brands. Once, a customer loyalty scheme meant just that – a promotional...

Feature Resource

2019 Global Retail Report

Poor customer experience = £102bn in lost sales Do you know how much poor customer experience is costing your business? The Adyen 2019 Global Retail Report...