Saturday, December 14, 2019

Radley‘s profits pay for a makeover

After a profitable year, Radley is set to target a new demographic, with a brand overhaul and a new Instagram campaign. The last few...

Christmas officially kicks off as the latest Call of Duty game comes out fighting

As the 11th instalment of the lorded Call of Duty franchise lands in shops this week publisher, Activision, are trying their best to...

The smell of success

At a time when well known companies and products have already fine-tuned key aspects of their brand, from celebrity spokespeople, music, packaging and...

Re-defining real-time personalisation – What do retailers need to do to stay ahead?

The ability to target customers in real-time with personalised content, which enriches their experience with a brand, is rapidly becoming one of the...

Are catalogues in businesses outdated?

According to a new report, recently released by a direct marketing specialist, one in five businesses believe catalogues to be out-dated. This is...

Most mothers don’t feel represented by brands, research finds

Brands are failing to represent the modern day mother, research has shown. A report conducted by Saatchi and Saatchi and Mumsnet found that...

Competitive intelligence: laying the groundwork for better segmentation and targeting

Digital and traditional channels are evolving at breath-taking speed and – as the core goal of any marketing campaign or activity is to...

Brand managers ‘have their work cut out’ – new research

Retailers in the UK are using a wide array of online marketing channels to push products to consumers, new research finds. Shoppers in...

Mobile set to boost UK advertising

Marketing budgets in the UK will hit £20bn in 2015 for the first time as online advertisement spend continues to rise. Research from trade...

Comment: Promise and Proof

The way a brand presents itself to its customers has undeniably transformed during the past decade. As shoppers, we have become increasingly aware of...

Feature Resource

The Ultimate Ecommerce Marketing Calendar 2020

Looking for new ways to keep your marketing campaigns fresh and relevant? With the vast number of holidays and cultural events across the globe, it...