Friday, December 6, 2019

5 Minutes with Jérôme Cochet, SVP Advertising & Sales, Zalando

Since Zalando was founded in 2008 as an online retailer of footwear, the Berlin-based business has epxanded to include other areas of fashion and...

Estée Lauder updates brand heritage to market millennials

Estée Lauder has laid out plans to market to the next generation of consumers with a collection aimed at social media-savvy clientele. According to...

7 Key ingredients for successful commerce marketing e-mails

Juniper Research released a staggering figure a couple of months back: Global brand and retail spend on digital marketing activities will reach $200bn in...

Shoppers “holding out” for Black Friday

October‘s retail sales were largely flat which could be due to shoppers waiting to see if the goods they want are included in Black...

The small grocers are winning over the nation

Aldi and Lidl have been announced as the world‘s top brands for the hassle-free shopping experience they give customers. One in two families is...

LDO becomes a key destination for London retail

Wembley Park outlet centre London Designer Outlet has become a key retail destination for London, with footfall having surpassed those of key Wembley events.  According to...

John Lewis Christmas campaign takes off

Amid increasing hype around John Lewis‘s seasonal advertisement, which has come to mark the beginning of the Christmas shopping season for many, the...

MyVoucherCodes.co.uk deal a ‘discounted version‘ of 2015 John Lewis Christmas campaign

This year‘s John Lewis Christmas advertisement is another £7m campaign, and took seven months to film and produce. In response to the heavily anticipated...

Etsy to host shopping events in London

Online arts and crafts marketplace Etsy is facing competition from the world‘s largest retailer. As it goes up against Amazon‘s recently launched ‘Handmade‘, a...

5 minutes with Amee Chande, UK MD, Alibaba

Alibaba is now the world‘s most valuable global retail brand, a position it usurped from fellow ecommerce giant Amazon. Online retailers are big money, there‘s...

Feature Resource

Ultimate guide to calculate ROI of CX

Need to calculate the ROI of your CX Initiatives? Our online session on how to calculate the ROI of CX is now available. With Forrester predicting in...