Top Tips for using digital screens this Christmas

Many retailers will be using digital screens for the first time this festive season. How can they maximise their impact? Matt Cole, Director of...

Loyalty versus loyalty schemes – the paradigm

Over the past few years loyalty has become a tricky subject for brands. Once, a customer loyalty scheme meant just that – a promotional...

B&Q to unveil Christmas ad

Home and DIY retailer B&Q has announced that it will launch its annual Christmas advertising campaign tomorrow. Appearing alongside the tagline ‘Make it Perfect‘,...

Debenhams sales soar amid expansion

Department store Debenhams has seen total sales rise 2.6 per cent in its full year as its international expansion and multichannel strategies boosted profit,...

Comment: A simple guide to ‘Total Mobile‘ multichannel marketing

Velti recently announced the findings of its research into consumer attitudes to multi-channel marketing (MCM) for retail in the UK. The results suggest that...

Is the future of retail all about branding?

There is currently an abundance of new promotional & technological initiatives being seen on the British high street, with many established and well-loved retailers...

Asda reveals a rise in total sales of 7.1% in Q1

Leading supermarket chain Asda has today revealed a total sales growth of 7.1 per cent in its first quarter period from January 1st to...

Halfords ad elicits British nostalgia

Bicycle & car parts retailer Halfords has launched a new advertising campaign based on the feelings elicited by memories of British summertime. Launching this...

Boots announces new look PR team

Health & beauty retailer Boots has this week announced a number of changes to its senior communications team as it aims to increase its...

DKNY signs Ashley Greene as brand ambassador

Designer labels DKNY and DKNY Jeans have signed US actress Ashley Greene as the face of its advertising campaigns, it was announced today. Also...

Feature Resource

The New Age of Consumer Behaviour in Retail 2019 Report

Is retail experiencing a moment of transformation or chaos? The answer to this question depends on who is framing it. Too long has our...